Bringing the youth voice into the policy debate
Embedding youth voice at the heart of European tech policy.
THE CHALLENGE
As tech evolves faster than ever, a gap has emerged between the teenagers living in digital spaces and the people regulating them. We worked with Google to help bridge this divide, leading a landmark research project across seven European countries to ground the future of tech in the actual lived experience of 7,000+ young people.
7,000+ young respondents across seven European countries
Strategic roadmap for EU public policy
70+ youth co-authors embedded in research analysis
THE CULTURAL TRUTH
The next generation doesn’t want technology to think for them; they want tools that offer social utility and agency – and critically, they want age-appropriate experiences created for them that allow them to safely take advantage of all the opportunities that life online can offer them.
THE CO-CREATION
We didn’t just study this audience; we built the findings with them through a massive collaborative effort. Through deep-dive sessions, 70+ young people acted as co-authors of the research themes, helping us decipher data and translate raw statistics into human stories. This peer-to-peer analysis ensured that the final report reflected nuanced lived experiences rather than sterile academic observation. We utilised digital workshops and creative labs to let teens map out their own ideal digital future, which became the cornerstone of our strategic recommendations.
THE IMPACT
The Future Report has become a strategic roadmap for Google’s public policy team. It has been presented at major EU and UK governmental events to shift the conversation from ‘protection through restriction’ to ‘empowerment through agency’. By grounding Google’s strategy in real youth testimony, we helped the brand move from being a tech provider to a trusted advocate in the next generation’s future. The findings have since informed product safety features and long-term educational initiatives across the continent.
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