Insights
Insight sits at the heart of what we do. By working with young people and grounding our thinking in lived experience, we move beyond trends to understand the real motivations shaping the next generation. That depth of understanding allows us to connect commercial ambition with cultural authenticity, creating work that resonates and drives lasting impact.
Shape Young LDN Collective
Shape Young LDN Collective is a new paid programme from the Mayor of London, bringing together up to 15 people aged 16–21 from across the city.
Don’t Stop Listening to Teens Now
Young people understand both the opportunities and risks of digital life. Creating safer online experiences starts by involving them in the decisions that shape their future.
Enter The Group Chat
Enter The Group Chat is designed to ensure young people are at the centre of conversations about technology policy and its impact on their lives.
Livity’s role in the Government’s new National Youth Strategy
Explore how we helped shape the Government’s 10-year National Youth Strategy by embedding co-creation with young people at the heart of policy design.
Turning 18
Turning 18 captures how Gen Zalpha are coming of age in 2026, reshaping ideas of work, wellbeing, politics and culture.
5 Ways Brands Can Win in Today’s Sports Culture
For Gen Z, sport is culture, community and creativity, not just competition. Brands win by showing up authentically and co-creating experiences that resonate online and off.
