Ingeus is a leading provider of high-quality employment and training services, however as a brand, had limited recognition and presence amongst the youth market. Livity was appointed to inform and develop a creative strategy, campaign theme, website, and launch social media channels to be targeted at 14-18 year olds as well as their key influencers (parents/guardians and teacher). ‘Start Here’ is based on the key motivator of ‘beginning the journey’ and headlines all of the channels.
I’d just like to record again how impressed I’ve been with the whole Livity team through this project. The account/project management, design, technical, implementation and subsequent community management have been first rate, and we are really pleased with the Start Here deliverables.
– Ken Ebenezer, Marketing Manager