A competition for a young, creative audience to showcase their talent, Top Boy: Your Cut engaged an audience who would benefit from conversations the storyline raised, but who tend not to watch TV dramas. The platform allowed fans to access exclusive footage, upload their own original music, (or use a track provided), creating their own trailer, uniquely branded with their name on the credits. The prize was a once-in-a-lifetime opportunity to get their work broadcast to over a million people on C4 after each episode.