May 7, 2015

Who should I vote for?


There are topics of conversation that should be avoided, namely religion, money and politics.  However now that what we ate for lunch is deemed worthy of mass sharing, talking about voting, and who you’re voting for has become more common. And if this promotes a healthy dialogue, encouraged participation and informed decision making, it should be celebrated.

In the spirit of this celebration, we’ve summarised some of the key content and digital activity which has caught our eye and prompted this discussion in the run up to #GE2015.

1.  The growth of VAAs (voter advice applications) aiding people to make informed decisions based on their own opinions rather than the announced allegiance  of national papers (yes I’m looking at you Evening Standard and the Independent) has been a refreshing development, in particular Vote for Policies  and  Verto from the inspiring team at Bite the Ballot.

2.  Social mobility is an issue we should all make efforts to improve and with children of privilege regularly holding positions of influence society-wide, Vice injected a healthy dose of cruel humour with their observations of the recent Oxford and Cambridge boat race, showcasing  a particular type of moron.

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3.  The introduction of Facebook’s I’m A Voter button demonstrates a savvy commitment to increasing voter turnout and neatly sidesteps people being required to publicly announce who they’re voting for.

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4.  Want to talk to a youth audience? Involving a vlogger has become a well trodden path to success. Luckily despite sponsored content from multiple brands, this hasn’t extended to political parties (can you imagine?!). Instead, vloggers such as Hannah Witton have been free to encourage political engagement as a whole. And with audience sizes comparable to political party membership (thanks for this observation  Kieran  Yates ), hopefully the impact will be seen in the turnout.

5.  With only 4% of MPs from ethnic minorities representing 13% of the population as a whole, the depressing knock on effect is that 24% of those from a racial minority background are not registered to vote. The number of seats where ethnic minority voters could decide the outcome has increased to 70% since 2010, and it’s this that Operation Black Vote  hopes to capitalise on through their recent campaign.


But no list could be complete without a nod to our own wonderful Live Mag UK platform, injecting an honest and youthful voice with their A-Z of Politics and #BusStopBants series.

So go out and vote, and hope for change. “Life is too short to hate people. Still, it’s entirely legitimate to hate a set of ideas”.