Raspberry Pi appoints Livity to help unlock teen motivations
The Raspberry Pi Foundation, the organisation behind the handheld Raspberry Pi computer, has appointed Livity to help it get under the skin of the UK teen market and research what drives young people to want to take part in digital making.
The findings will frame the structure and content of future programmes, which will aim to build on the success of Raspberry Pi’s current programmes for primary children across the UK – such as its recent merger with the hugely successful Code Club programme for 9 to 11 year olds – by bringing coding to a new, older teen audience.
Rob Buckland, director of programmes at Raspberry Pi, said: “We’re so excited to learn more about this audience and by doing so we hope to have a huge impact on the next generation. Livity has really demonstrated the years of experience and insight they have into this group. We’re really looking forward to working with them.”
Alex Goat, managing director at Livity, said: “Raspberry Pi are the leaders in their field. We’re honoured that they chose us to help them with such an interesting brief. This is another step in the right direction for us as an industry, ensuring that we keep engaging the next generation of digital talent with valuable opportunities like this. This is what we love; helping our clients understand and get closer to youth. We can’t wait to get started.”
Raspberry Pi appointed Livity without a pitch or intermediary.