It begins from a baseline of exceptionally deep ethnographic youth insight, supplemented by existing available, client-derived proactively acquired national data, and involves representative groups of young people across every stage of the process from peer-led research, topic immersion, ideation and participatory development, right through to creative execution, co-design and testing, and peer-to-peer amplification and distribution. These processes ensure that everything we create protects and prioritises the youth user needs and context over any other demands or pressures on any given project.
Within these processes, we also work hard to allow individual artistic vision, gut instinct and experimentation to happen alongside the rigour, to enable moments of breakthrough innovation and strike the right balance of logic and magic.
You can find out more about our overall social impact here.
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