Blog

January 17, 2017

Livity launches Creatives in Residence programme

Creatives in residence

In February 2017, Livity will handpick five talented creatives to join our community for three months! The winning five will have completely free access to desk and meeting room space, support with their projects, an opportunity to collaborate on Livity projects and free exhibition space too. We are looking for the best talent to share our space and be part of our office culture.

We are looking for Filmmakers, Photographers, Animators, Illustrators, Graphic Designers, Artists, and Creatives to join us. Simply let us know more about you and your business and we’ll get in touch if we think you are the right fit for the Creatives in Residence programme.

Office space – Use the Livity office as a workspace as well as for meetings and exhibitions, from Mon – Fri, 9.30am – 5.30pm
Mentoring – 3 months mentoring from the Livity team to help with your personal and business development
Skills – Book time with our experts in finance, design, strategy and more, to produce tangible outcomes that take your business to the next level
Inside access – Be the first in line to access paid opportunities at events, shoots, and on client work

How to apply:

– Send us your portfolio / examples of your work
– Tell us how would this opportunity help you (200 words)
– Tell us what requirements you have with the space, and how you practice as an artist
– Let us know what other commitments do you have

Please send all applications to gillian@livity.co.uk.

January 12, 2017

The Livity Enterprise Programme is here!

Youth event

Entrepreneurs’ Collective

The Entrepreneurs’ Collective is a thriving community for future CEOs to connect and collaborate.

It is open to young entrepreneurs, aged 16-25, who are starting or have started a business and who want to meet other like-minded people whilst getting more targeted support for their business.

Join the collective and get the latest news about our bi-monthly events and workshops, hosted by Google, ASOS, Facebook and more.

The collective is open to entrepreneurs in any sector.

Entrepreneurs in Residence

We’ll also hand pick 20 entrepreneurs who will be further supported by Livity to establish and grow their business through accessing the following for free:

Office space – Use the Livity office as a workspace from as well as for meetings and events.
Mentoring – 3 months mentoring from the Livity team to help with your personal and business development
Skills – Book time with our experts in finance, design, strategy and more, to produce tangible outcomes that take your business to the next level
Corporate contacts – Get access to Livity’s black book of industry contacts, clients, brands, etc

To apply for this opportunity, fill out this form and if you get through to the next stage, you will be invited to come and pitch your business in front of a panel.

Dates for your diary
● Deadline for submitting your proposal – Sunday 29th January 2017
● Finalists Pitch to Livity – Monday 6th Feb 5pm – 8pm
● Final 20 notified Friday 10th Feb

Fill out this form to apply

November 10, 2016

Young people have been Trumped again, but disruption is around the corner

According to an analysis of exit polls by the Center for Information & Research on Civic Learning & Engagement, one of the key reasons that underpinned Donald Trump’s presidential victory was the lack of youth engagement.

Historically, young people have been an integral part of any Democrat victory, particularly in Barack Obama’s success over the past eight years. However, this election represented one of the lowest youth turnouts in recent years, and it had a huge impact on Hillary’s downfall. Simultaneously, we also witnessed a significant increase in young people turning to independent candidates, particularly Gary Johnson.

Rather than getting into the politics of each candidate, I think the key outtake here is that, once again, young people felt incredibly disillusioned during a major political decision. This is something that will be all too familiar to British readers, after 75% of people under 25 voted ‘Remain’ during European Union membership referendum, but only 64% of them actually voted. As the history books will show, the end result was incredibly tight and went against their consensus, but could easily have been swayed if they had been more engaged with the decision.

Young people are becoming increasingly jaded by politics and refusing to buy into the binary decisions presented to them. The challenge is these major decisions are still being made on their behalf, and no one is going to be living with the ramifications for longer than them. Instead of continuing to ignore Millennials and accepting their disillusionment, I believe it is our duty to find new ways to engage with young people in politics.

From Livity’s extensive insight work with young people we have seen time and time again that it’s not apathy driving their lack of participation. Young people are incredibly motivated to make a change in all aspects of their lives, and feel more empowered than ever to do so.

Today’s teens don’t really remember life before the economic downturn, before austerity, or before global financial insecurity, so – unlike most of us – they didn’t go to school expecting to be handed the perfect career at the end of it. And their Gen X parents, who grew up in a similar economic climate (with a big value on enterprise) have raised them to believe that if they want something they have to make it happen for themselves.

This has led Gen Z to being a generation of hustlers and strivers, expecting to have to define their own path in everything they do. They’ve seen countless industries being disrupted before their eyes, often by people in very similar positions to them. The problem is not a lack of motivation, or a belief in their ability to instill change, but a general disdain for the way things are being done right now.

The US election highlighted this perfectly. The problem is not that they don’t care about who runs the country, it’s that they have no interest in supporting either of the candidates placed in front of them. The youth support for Bernie Sanders in the primaries highlighted this perfectly, and there has been plenty of speculation that Sanders would have in fact won the election if the DNC had supported him fully. We will never find out the truth of that, but it does highlight the opportunity in place if young people can be motivated successfully.

So what can we do? How can we engage young people in a way that moves beyond these binary decisions, and empowers them to make a difference?

Recently we have been working on a project called Undivided – the UK’s first ever nationwide youth-led campaign, which demands a better Brexit deal for young people. It is entirely apolitical and is led by three young people with directly opposing views – a staunch supporter of the leave campaign, a strong supporter of the Remain campaign, and someone who refused to engage in it either way.

With our support and infrastructure, these three young people have united and formed a core team of 30 people who aim to crowdsource one million youth demands by January which they will then look to whittle down to 10 to take to Parliament in the form of a manifesto. The apolitical nature of this project has led to significant support and engagement with young people. It is not pushing either party agenda; it’s just trying to define a future that young people want to live in.

I personally believe this is a very positive and necessary step in overcoming the disillusionment we’re currently seeing within this demographic. Instead of trying to push them to align themselves with either party, we need to look to disruptive formats like Undivided that allow them to express the nuance and complexity of their opinions.

Young people have grown up in a world where everything can be disrupted and turned on its head at any moment, and instead of fighting against it, it is our duty to empower them and help them define the world they want to live in.

By Felix Morgan, senior strategist and innovation lead at Livity
Originally published on M&M Global

September 21, 2015

Attending digital marketing events: the benefits for young people

 

opengraph

 

We were recently invited to attend  the  Secret Sauce Conference hosted by Vincent Dignan  at Campus London. This Wednesday, we will be taking down a group young people with a vested interest in marketing.  If you are interested in the world of marketing, going to a marketing event is a great idea. Here are some of the reasons why:

Give you some direction

You may have already decided that marketing is the right career for you, but with the multitude of different types of companies and roles on offer it can be difficult to pinpoint an area. Listening to an expert in a particular field, whether it is Steven Bartlett form Social Chain on building communities or Robert Surpateanu from Zipcar talking about User Experience could add some clarity.

Networking and finding a job

These events are a fantastic way to unearth new opportunities. If you make a great impression there could be a job offer on the table. Companies are always looking for talented people, whether they are hiring at that exact moment or not. It’s worth preparing a short introduction which sells yourself in an elevator pitch style.

Even if an opportunity is not currently available, you can keep the relationship you make with those you meet at the event alive with follow up emails or tweets, until an opportunity arises.  

Learning

With the wealth of experience and knowledge at these events, you are sure to pick up some useful industry knowledge. This could be more basic things like terminology, or it could be a more complex understanding that only someone with experience can provide.

Being inspired

The event may well inspire you and get you more excited about the industry as a whole. This excitement is infectious and the kind of thing an employer and an interviewer wants to see.

Being able to tell your next interviewer about a relevant event you went to and what you learnt is a fantastic way of standing out from the crowd and showing how serious you are about a career in that industry.

These events offer an  opportunity  to chat about the big ideas and concepts that make the marketing industry an exciting place to work. If you are a young person and would like to attend an event, we can help you. Email: sam.br@livity.co.uk or  Aishat.os@livity.co.uk

Sam Boggis-Rolfe is a Digital Strategist at Livity

August 19, 2014

When Giving Up Is Not An Option

photo (11)Working with young people, though incredibly rewarding, can often be a challenging job. Working on the ground level requires large amounts of energy and investment for what can be an emotionally draining role. Recently, I had a couple of encounters which reminded me exactly why it is I do what I do. Read More…