Blog

January 27, 2015

Shoe View

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Livity young person Yara gives us the low down on the finest kicks around and what they say about the people that wear them. 

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January 9, 2015

Can you be what you can’t see?

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When I started my career as a graduate account executive, I happened to be seated directly outside one of our Board Director’s offices.

As I observed this Board Director go about her day-to-day management of one of the agency’s biggest clients, I decided she was everything that I aspired to be ‘when I grew up’.

Her name was Paulette Stephens and she probably didn’t realise what an important influence she had on me.
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December 2, 2014

Top 5 Excuses for Being Late

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Livity People Director Caroline gives us the lowdown on the top 5 worst excuses she’s come across during her time as a people manager…

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September 12, 2014

Living With The Audience

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They say that in order to be truthful you should write about what you know. Well, professionally the only jobs I have ever known have been within the account management teams of marketing agencies.

During that time, apart from a few exceptions, I’ve always felt a bit removed from my client’s audiences. Although the teams I’ve worked in have always recognised the importance of having good audience insight, it’s not always possible to get that access due to budget or time constraints.

Luckily for most agencies one-thing clients don’t lack is data. They usually have reams of the delightful stuff and as most agency folk know that’s like good dust, as in there somewhere could lie the answer to the challenge you’ve been set.

But data is only really half or maybe two thirds of the story and you need to test you thoughts with real people and gather actual truths.

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