Blog

January 17, 2017

Livity launches Creatives in Residence programme

Creatives in residence

In February 2017, Livity will handpick five talented creatives to join our community for three months! The winning five will have completely free access to desk and meeting room space, support with their projects, an opportunity to collaborate on Livity projects and free exhibition space too. We are looking for the best talent to share our space and be part of our office culture.

We are looking for Filmmakers, Photographers, Animators, Illustrators, Graphic Designers, Artists, and Creatives to join us. Simply let us know more about you and your business and we’ll get in touch if we think you are the right fit for the Creatives in Residence programme.

Office space – Use the Livity office as a workspace as well as for meetings and exhibitions, from Mon – Fri, 9.30am – 5.30pm
Mentoring – 3 months mentoring from the Livity team to help with your personal and business development
Skills – Book time with our experts in finance, design, strategy and more, to produce tangible outcomes that take your business to the next level
Inside access – Be the first in line to access paid opportunities at events, shoots, and on client work

How to apply:

– Send us your portfolio / examples of your work
– Tell us how would this opportunity help you (200 words)
– Tell us what requirements you have with the space, and how you practice as an artist
– Let us know what other commitments do you have

Please send all applications to gillian@livity.co.uk.

January 12, 2017

The Livity Enterprise Programme is here!

Youth event

Entrepreneurs’ Collective

The Entrepreneurs’ Collective is a thriving community for future CEOs to connect and collaborate.

It is open to young entrepreneurs, aged 16-25, who are starting or have started a business and who want to meet other like-minded people whilst getting more targeted support for their business.

Join the collective and get the latest news about our bi-monthly events and workshops, hosted by Google, ASOS, Facebook and more.

The collective is open to entrepreneurs in any sector.

Entrepreneurs in Residence

We’ll also hand pick 20 entrepreneurs who will be further supported by Livity to establish and grow their business through accessing the following for free:

Office space – Use the Livity office as a workspace from as well as for meetings and events.
Mentoring – 3 months mentoring from the Livity team to help with your personal and business development
Skills – Book time with our experts in finance, design, strategy and more, to produce tangible outcomes that take your business to the next level
Corporate contacts – Get access to Livity’s black book of industry contacts, clients, brands, etc

To apply for this opportunity, fill out this form and if you get through to the next stage, you will be invited to come and pitch your business in front of a panel.

Dates for your diary
● Deadline for submitting your proposal – Sunday 29th January 2017
● Finalists Pitch to Livity – Monday 6th Feb 5pm – 8pm
● Final 20 notified Friday 10th Feb

Fill out this form to apply

November 16, 2016

Livity and Dyson announce winners of Rethinkers challenge

dyson-winnersThree weeks ago, we launched our Rethinkers campaign for Dyson to help the brand source the brightest global minds.

The activity featured a series of seriously hard online challenges, which participants had to solve online in order to be in with a chance to visit Dyson’s top secret tech lab and meet CEO Max Conze, and ultimately be in with a chance to work at Dyson. Check out our launch film here which contains the first clue.

We launched the campaign with a slightly off-the-wall strategy, by planting the first challenge on Reddit.

Our strategy paid off. The campaign took off around the world with thousands of participants getting their teeth into the challenges on Reddit and publications like The Telegraph and Wired covering the activity.

Results so far include: 40+ major publications covering the activity (view a selection of the coverage here); 150% increase in visits to Dyson’s applications site; 200+ separate job applications as a direct result of the campaign, 8.8m organic social reach and 75% positive sentiment. Well done team Dyson!

Congratulations to our four winners.

October 26, 2016

We are Undivided #wedemand

We Are Undivided
It began the week after the referendum; it launches today; it could change the face of British politics.

Thousands of young people from across the UK of all political persuasions, backgrounds and beliefs are rising above differing opinions to focus on their uniting principles as we head further into Brexit negotiations.

They’re doing this to rise above hate; to demand their voice be heard in the negotiations that will affect their generation longest; to get the best deal for young people from Brexit; to prove their differences make them stronger; and that they are not divided as we’re too often told.

Today I’m proud to share the launch of www.weareundivided.co.uk

In the four months since the referendum, young people from all corners of the UK have built a brand, developed a site, secured funding, created a team, designed a campaign that’s digital, physical, social, local and interactive, and today it all goes live.

The three young leaders (a leaver, a remainer and a non-voter) will this morning be on the Today programme on Radio 4, Adam Boulton on Sky News, Victoria Derbyshire on BBC2, ITV Live on Facebook and after that, in every paper from The Sun to the Sunderland Echo.

They aim to involve a million young voices in the formation of a series of demands to protect young people’s futures in Brexit, which they will deliver to Parliament and the PM in January. The digital platform www.weareundivided.co.uk will capture those voices and provide a progressive, positive contribution to the UK’s developing Brexit strategy. In the end, they want a seat at the negotiation table.

Livity is proud to have housed, supported and mentored the young people behind the campaign, and we’d like to ask for your support in giving these young people power.

Please share, comment and like across any social media channel you have – their Facebook page is www.facebook.com/weareundivided, their Twitter is @WeAreUndivided and they are using #wedemand.

Look out for it today, and please lend a hand where you can to help create a youth-led vision for an Undivided country after Brexit that we can look forward too.

Thank you for your support,
Sam Conniff
Co-Founder & CEO of Livity

Sam & the Undivided co-leaders

September 19, 2016

Livity secures £1.5m investment to accelerate growth ambitions

livity-office-and-team-2016
Livity is to accelerate its growth ambitions and enhance its specialist agency offer, following an investment of up to £1.5 million from award-winning social investment fund, Impact Ventures UK (IVUK).

Livity will be using the funding to strengthen its core agency offering of having best-in-class youth insights and access. This will be done through investment in creative and strategic expertise; new agency products and services; the creation of a youth-led innovation team and a social impact report.

Livity will also be scaling its international youth audience ownership through the launch of a new publishing offering, which will see the creation of a suite of youth co-created social content channels. The “Made By Livity” multi-platform network will be overseen by Livity’s current executive creative director, former Dazed editor, Callum McGeoch who takes on the newly created role of publishing director.

The network of wholly-owned and partnered channels will provide brands and clients with authentic, trusted routes to mass youth audiences whilst giving young people opportunities to train in creative, production, community and channel management and social data analysis.

Liam Black, member of IVUK’s Investment Committee and one of the UK’s best-known social entrepreneurs, commented: “Livity is one of the best chances for young people in London to get inspired and change their lives. We are delighted and honoured that Michelle and Sam have chosen to partner with IVUK to scale their business and purpose. We look forward to many years of productive collaboration in the interests of young people.”

Michelle Morgan, CEO and co-founder of Livity, said: “We’ve been proving that a purpose-led agency offering has a clear place in the sector for 15 years. Now, with IVUK as our investor partner, we are ready to scale our model and purpose to have much greater impact. The agency model needs to evolve, and with purpose and young people at our heart, we are best-placed to grow in ways that will ensure we continue to give clients the very best youth-led insights and access. This will in turn lead to deeper, more meaningful solutions for them and work that truly works.”

Livity’s unique social enterprise model means that its work for clients benefits from young people’s insights, energy and authentic voices, while the young people it mentors receive training, experience and support into employment and education.

August 10, 2016

Livity further bolsters strategy offering as it appoints Katy Woodrow Hill as strategy director

Katy

 

Livity has further strengthened its strategy operation with the appointment of heavyweight talent Katy Woodrow Hill as strategy director. The appointment follows the award-winning youth marketing agency’s hire of Felix Morgan as senior strategist and innovation lead earlier this year. Woodrow Hill will be charged with overseeing the strategy offering for all of Livity’s clients, which include Google, Unilever, Barclays, and Cancer Research UK.

Previously strategy partner at Dare, Woodrow Hill brings more than 10 years of senior agency experience, including a stint as head of social at Wunderman. As well as growing and developing Livity’s strategy model, she will be charged with the unique task of developing the agency’s well-known, established youth network and helping clients to build their own youth networks, which Livity is already doing for global brands such as Unilever.

While at Dare, Woodrow Hill was the lead planner on several key accounts including Barclays, Barclaycard, Sainsbury’s, Cancer Research UK and Coca-Cola, and headed up the agency’s content offering.

Reporting to managing director Alex Goat, Woodrow Hill joins the 60-strong Livity team this month.

Goat said: “We are very proud to have Katy joining our senior management team. Livity is an audience-driven business and Katy’s experience and leadership in audience insight, planning and platform development is second to none. Combining that with our unique ethnographic understanding of young people spanning 15 years is hugely exciting for us and our clients.”

Woodrow Hill said: “What attracted me to Livity was the uniqueness of the role. Here is an agency that has one of the largest and most established youth networks and so the opportunity as a strategist to have first-hand access to those insights is too tempting. They are working on briefs that as a strategist you can’t wait to get your hands on. My aim is to bring together the deep, rich insights we get from young people, our strategic consultancy and creative capabilities to deliver business change and growth for our clients. I also wanted to be somewhere that celebrates the diverse culture we live in, somewhere that uses that to its advantage and to bring new thinking to businesses.”

August 12, 2016

UK charity Street League appoints Livity for first ever youth marketing campaign

Cavendish Press - Manchester

UK charity Street League has appointed Livity to relaunch its brand and create its first national marketing campaign targeting young people to date. Livity won the work following a competitive pitch.

Street League, which aims to bring an end to youth unemployment by harnessing the power of sport, has enlisted Livity to help it launch a nationwide recruitment drive targeting young people not in employment between 16 and 25, with the aim of getting them to join Street League’s Academy programme. The programme runs for 10 weeks and involves two hours of sport and two hours in the classroom every day, teaching vital employability skills, such as CV writing.

The campaign, which will launch in August, will tap into increased awareness about the power of sport to improve and transform people’s lives, heightened by excitement around the upcoming Olympic and Paralympic Games. It will also coincide with the nationwide release of this year’s GCSE results, with a view to offering young people an alternative path to career success.

Matt Stevenson-Dodd, CEO at Street League, said: “We were really impressed by how well Livity totally understood our ethos, approach and goals and by how well they know young people. Their unique model and focus on co-creation enables them to develop fantastic creative which really strikes a chord with this audience and thus drives true social change. Involving and listening to your audience is the best way to develop truly effective campaigns and that’s why we wanted to work with Livity.”

Lianre Robinson, client services director at Livity, said: “Everyone at Livity was absolutely thrilled when we won the Street League pitch. This absolutely taps into the Livity sweet spot: improving young people’s lives through an exciting creative opportunity.”

Street League has also offered a position within their marketing team to intern Tiye Walcott, who took part in Livity’s Digify UK industry internship – a unique collaboration between Livity, the Marketing Agencies Association and Google – this year. Walcott will work on launching the upcoming campaign at the end of August, that she also had input in creating.

August 12, 2016

Raspberry Pi appoints Livity to help unlock teen motivations

Hi res RP logo-2

The Raspberry Pi Foundation, the organisation behind the handheld Raspberry Pi computer, has appointed Livity to help it get under the skin of the UK teen market and research what drives young people to want to take part in digital making.

The findings will frame the structure and content of future programmes, which will aim to build on the success of Raspberry Pi’s current programmes for primary children across the UK – such as its recent merger with the hugely successful Code Club programme for 9 to 11 year olds – by bringing coding to a new, older teen audience.

Rob Buckland, director of programmes at Raspberry Pi, said: “We’re so excited to learn more about this audience and by doing so we hope to have a huge impact on the next generation. Livity has really demonstrated the years of experience and insight they have into this group. We’re really looking forward to working with them.”

Alex Goat, managing director at Livity, said: “Raspberry Pi are the leaders in their field. We’re honoured that they chose us to help them with such an interesting brief. This is another step in the right direction for us as an industry, ensuring that we keep engaging the next generation of digital talent with valuable opportunities like this. This is what we love; helping our clients understand and get closer to youth. We can’t wait to get started.”

Raspberry Pi appointed Livity without a pitch or intermediary.

August 5, 2016

Livity appoints James Hogwood as creative director

james_square

28th July, 2016: Livity has appointed James Hogwood to take up the role of creative director.

Hogwood will join this month and will report in to managing director Alex Goat. He brings a wealth of industry experience including stints at AKQA, the NSPCC and most recently, Tribal Worldwide. His brand experience spans several sectors, with past clients including Nike,  Lipton, Volkswagen,  Wall’s Ice Cream,  and ChildLine. Recognition includes gongs from Cannes Lions,  BIMA,  One Show and the FWA.

Goat said: “It’s such an exciting time for James to be joining Livity; we have some of the   most unique and exciting creative, business and social challenges to answer at the moment from our clients. James’ wealth of expertise across content, platform and product innovation, combined with experience of co-creating with young people means that he is absolutely best placed to lead our diverse and ambitious creative product.”

Of his appointment, Hogwood said: “I’ve joined Livity because they can do what no one else can do right now: use their expertise in youth to make groundbreaking work that enables, entertains and connects on a whole different level. I can’t wait to get started.”

July 27, 2016

The Digify Story

digify 2016 LOW

Digify UK, the unique collaboration between youth marketing agency Livity, the Marketing Agencies Association and Google, has recruited technology companies Facebook and Twitter to provide bespoke training modules for its 2016 cohort of interns.

Through its focus on diversity, the digital marketing internship programme stands apart from other industry internships, having been set up to address the lack of diverse talent in media, marketing and advertising agencies across the UK and to deliver meaningful change in this area.

The news comes at a time when diversity is under the spotlight following a tumultuous couple of months for British politics.

Ed Couchman, Director of Agency Partnerships at Facebook, said: “This programme is another step in the right direction for our industry. Diversity is central to Facebook’s mission of creating a more open and connected world and it’s absolutely vital for us to have a broad range of perspectives within our business. Digital has the potential to unlock so many opportunities for young people and initiatives like this help to ensure they are open to everyone.”

Dara Nasr, managing director at Twitter UK, said: “Valuing and working towards greater diversity is a key message that all companies ought to be sending out. It’s something we at Twitter UK are absolutely committed to and we couldn’t pass up on the opportunity to get on board with such an important and unique initiative that has an instant impact on young peoples’ lives.”

Facebook and Twitter began teaching last week for this year’s cohort, who started their training in May. Candidates are found through a targeted recruitment strategy to ensure a rich mix of talent, made up of graduates, non-graduates and a wide ethnic mix.

A recent survey found that just 5.4% of the creative sector is made up of individuals from BAME groups.

Scott Knox, managing director of the Marketing Agencies Association (MAA), said: “It’s great that Facebook and Twitter are joining us on this important journey. The agency sector has so much to gain from business and talent diversity.”

Michelle Morgan, co-founder and CEO of Livity and Chair of Youth and Diversity for the MAA, said: “We’re so pleased to have Twitter and Facebook on board. There’s much rhetoric in the sector about the needs and benefits of diversity right now, and about time too. The lack of diversity, in a sector    famed  for being ahead of the curve, is a constant surprise to me and a growing threat to the sector.”

“As an industry, we need to lead the way and celebrate our commitment to difference, especially given the events of the past few weeks. Digify UK represents opportunities for agencies to walk the talk, take action and be brave enough to admit that the challenge of diversity is one that needs industry-wide collaboration.”

The internship aims to give interns a 360 view of all aspects of digital marketing and agency life, rather than be restricted by traditional academic teachings.

Following their acceptance to the programme, interns spend eight weeks undergoing the training at Livity’s well-known headquarters in Brixton, where they work on live briefs for Livity’s clients which include Google, Channel 4, Unilever and Tesco.

They then spend the following 6 months working at much sought-after placements at one of the programme’s agency partners, which include iris, RPM, Rapp, Haygarth, Engine Group, Digitas LBi, and Jack Morton.

Morgan continued: “Since launching in 2014, Digify has gone beyond our expectations but we are always looking to make the programme bigger and better. Diversity should apply to the range of teaching as well as to the trainees. Any brands who would like to offer training or agencies who would like to offer placements should definitely get in touch.”

Brands interested in offering training are encouraged to contact Livity’s headquarters on +44 (0)207326 5979, while potential agency partners should contact Knox at the MAA on +44 (0) 20 7535 3550.

Digify was founded in South Africa in 2014, as a partnership between Livity Africa and Google, with an astonishing 80 per cent of those completing the programme securing full-time work in the creative sector following their internship.

Livity celebrates its 15th birthday this year, having been founded in 2001, with the aim of being the leaders in youth marketing, as well as a unique social enterprise.