November 16, 2016
Three weeks ago, we launched our Rethinkers campaign for Dyson to help the brand source the brightest global minds.
The activity featured a series of seriously hard online challenges, which participants had to solve online in order to be in with a chance to visit Dyson’s top secret tech lab and meet CEO Max Conze, and ultimately be in with a chance to work at Dyson. Check out our launch film here which contains the first clue.
We launched the campaign with a slightly off-the-wall strategy, by planting the first challenge on Reddit.
Our strategy paid off. The campaign took off around the world with thousands of participants getting their teeth into the challenges on Reddit and publications like The Telegraph and Wired covering the activity.
Results so far include: 40+ major publications covering the activity (view a selection of the coverage here); 150% increase in visits to Dyson’s applications site; 200+ separate job applications as a direct result of the campaign, 8.8m organic social reach and 75% positive sentiment. Well done team Dyson!
Congratulations to our four winners.
October 9, 2015
Monday morning. A lot of hellos, a lot of new names and a lot to remember; and not just the front door code. There seemed to be so much to learn; it might just have been week one wobbles but it seemed like too much. It’s short sighted, but knowing things would change didn’t make it any better. More hellos and names to fail to remember as I met the national somewhereto_ team. Their passion for the work they do was amazing to experience, but it couldn’t help me feeling the same; what was I supposed to be doing? I was feeling totally uncertain.
July 28, 2015
‘Sense8’ may be set in a world of sci-fi and fantasy, but are we really that far from being able to see the world through the eyes of others?
Hailed as the “most promising sci-fi show since Lost” that has the potential to “change Hollywood”, Netflix’s latest original drama offering ‘Sense8’ looks set to further the streaming service’s dominance over its major broadcast network rivals.
Directed by the Wachowskis (The Matrix and Cloud Atlas), the show boasts impressive visuals that sweep across often breathtaking landscapes, following the individual lives of characters from locations as far reaching as San Francisco to Mumbai to Mexico City to Seoul.
The fun of ‘Sense8” is in the idea that all eight character leads in the show are connected by a telepathic link. This ability allows them to see the world through each other’s eyes, infiltrating each other’s thoughts, accessing each other’s emotions and harnessing their individual knowledge. A Chicago cop suddenly finds himself seeing the world through the eyes of an Icelandic girl playing a DJ set in London. A scientist in Mumbai finds herself in the bedroom of a gangster in Berlin. So on and so forth.
June 29, 2015
A young person I met at a somewhereto_ event last year sent me their blog to have a look and give some feedback. Her offerings are playful fashion musings – achingly cool, full of good humour and life. She’s had the foresight to cook up a good tagline for the top of the page – “Build it. The people will come”. I love this sentiment because I see it all the time, working alongside people who believe in their ideas and are confident that if they take those ideas to a certain point, others will follow. These people are everywhere, but Livity and somewhereto_ seem to have a habit of attracting them.
March 11, 2015
Last week Time Out London claimed that, due to the size of its media and advertising industry population, ‘North London is a micro-nation of 40-year-old man-children in New Balance trainers who think they’re edgy because they once took half a pill while listening to the Happy Mondays.’
No matter how much you believe north London suffers from this particular affliction, we can all recognise the stereotype of the ageing media professional who clings onto some sense of youthful relevance and energy well into his or her middle age. Many of us can probably identify, and have moments when we wonder if it’s time to reluctantly replace our Air Max with some grown up work shoes. I’m positive that most of us sometimes wonder when we’ll properly grow up.
March 3, 2015
“If your emotional abilities aren’t in hand, if you don’t have self-awareness, if you are not able to manage your distressing emotions, if you can’t have empathy and have effective relationships, then no matter how smart you are, you are not going to get very far” – Daniel Goleman
I recently discovered Daniel Goleman’s work when his name came up at a course I attended with the Global PA Training Academy. The course itself was based on seven key skills that are required to be a sh*t hot personal assistant. It’s perhaps unsurprising that one of these key skills is based on using the power of emotional intelligence.
February 16, 2015
There’s lessons for us all in the rise of Empire.
Fox’s hip hop record label drama broke records last week with an unprecedented surge in ratings. The series, starring Terrance Howard, is being hailed as a sudden and surprising televisual success after having seen a week-on-week growth in viewership, an increasingly rare and unexpected ratings trajectory now seen in broadcast television.
January 9, 2015
When I started my career as a graduate account executive, I happened to be seated directly outside one of our Board Director’s offices.
As I observed this Board Director go about her day-to-day management of one of the agency’s biggest clients, I decided she was everything that I aspired to be ‘when I grew up’.
Her name was Paulette Stephens and she probably didn’t realise what an important influence she had on me.
December 17, 2014
Josh from the Livity creative team ponders Instafame, and how social sharing can be a force for bad as well as good.
October 13, 2014
Live Mag Uk Editor Cherokee explores the some of the questions thrown up by the gaming community’s sexist abuse of pop-culture critic Anita Sarkeesian.