Blog

November 16, 2016

Livity and Dyson announce winners of Rethinkers challenge

dyson-winnersThree weeks ago, we launched our Rethinkers campaign for Dyson to help the brand source the brightest global minds.

The activity featured a series of seriously hard online challenges, which participants had to solve online in order to be in with a chance to visit Dyson’s top secret tech lab and meet CEO Max Conze, and ultimately be in with a chance to work at Dyson. Check out our launch film here which contains the first clue.

We launched the campaign with a slightly off-the-wall strategy, by planting the first challenge on Reddit.

Our strategy paid off. The campaign took off around the world with thousands of participants getting their teeth into the challenges on Reddit and publications like The Telegraph and Wired covering the activity.

Results so far include: 40+ major publications covering the activity (view a selection of the coverage here); 150% increase in visits to Dyson’s applications site; 200+ separate job applications as a direct result of the campaign, 8.8m organic social reach and 75% positive sentiment. Well done team Dyson!

Congratulations to our four winners.

July 28, 2015

How ‘Sense8′ mirrors our own digital lives

‘Sense8’ may be set in a world of sci-fi and fantasy, but are we really that far from being able to see the world through the eyes of others?

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Hailed as the “most promising sci-fi show since Lost” that has the potential to “change Hollywood”, Netflix’s latest original drama offering ‘Sense8’ looks set to further the streaming service’s dominance over its major broadcast network rivals.

Directed by the Wachowskis (The Matrix and Cloud Atlas), the show boasts impressive visuals that sweep across often breathtaking landscapes, following the individual lives of characters from locations as far reaching as San Francisco to Mumbai to Mexico City to Seoul.

The fun of ‘Sense8” is in the idea that all eight character leads in the show are connected by a telepathic link. This ability allows them to see the world through each other’s eyes, infiltrating each other’s thoughts, accessing each other’s emotions and harnessing their individual knowledge. A Chicago cop suddenly finds himself seeing the world through the eyes of an Icelandic girl playing a DJ set in London. A scientist in Mumbai finds herself in the bedroom of a gangster in Berlin. So on and so forth.

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July 3, 2015

#LoveIsLove

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Last Friday the US Supreme Court gave a 5-4 ruling that the constitution grants the right to same-sex marriage. This means that gay marriage has gone from being legal in 37 states to all 50. The ruling was met with much jubilation with Barack Obama commenting that it is a victory for America.

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June 29, 2015

Build it. The people will come.

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A young person I met at a somewhereto_ event last year sent me their blog to have a look and give some feedback. Her offerings are playful fashion musings – achingly cool, full of good humour and life.  She’s had the foresight to cook up a good tagline for the top of the page – “Build it. The people will come”. I love this sentiment because I see it all the time, working alongside people who believe in their ideas and are confident that if they take those ideas to a certain point, others will follow. These people are everywhere, but Livity and somewhereto_ seem to have a habit of attracting them.

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May 7, 2015

Who should I vote for?

 

There are topics of conversation that should be avoided, namely religion, money and politics.  However now that what we ate for lunch is deemed worthy of mass sharing, talking about voting, and who you’re voting for has become more common. And if this promotes a healthy dialogue, encouraged participation and informed decision making, it should be celebrated.

In the spirit of this celebration, we’ve summarised some of the key content and digital activity which has caught our eye and prompted this discussion in the run up to #GE2015.

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April 8, 2015

Marketing is a method of persuasion, not trickery

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Almost two-thirds of marketers have stated they will be increasing their native advertising budgets in 2015. It’s at the forefront of content marketing and advertising. Ad divisions such as Guardians Labs, built to work with companies to create branded content online, emphasise this growing trend. It is a time of immense intrigue but also one of caution.

Native advertising is the practice of using content to build trust and engagement with potential customers. It matches the form and function of the platform on which it appears. Reuters’ Felix Salmon differentiates sponsored content and native ads, by asserting that “native content tends to aspire more to going viral” and is generally designed to prompt sharing.

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March 11, 2015

Keep young and beautiful: why young audiences are a moving target

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Last week Time Out London claimed that, due to the size of its media and advertising industry population, ‘North London is a micro-nation of 40-year-old man-children in New Balance trainers who think they’re edgy because they once took half a pill while listening to the Happy Mondays.’

No matter how much you believe north London suffers from this particular affliction, we can all recognise the stereotype of the ageing media professional who clings onto some sense of youthful relevance and energy well into his or her middle age. Many of us can probably identify, and have moments when we wonder if it’s time to reluctantly replace our Air Max with some grown up work shoes. I’m positive that most of us sometimes wonder when we’ll properly grow up.

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