If London had a capital it would be Brixton and Livity is the heart of Brixton. It is a prodigious and innovative marketing agency, aligned with its fun, vibrant, creative, hard-working environment and chill out vibe. It is the womb for inspiration by the minute.
During my work experience I became a sponge, absorbing all the vital information that I needed, to help me understand the true essence of what a marketing agency consists of. How all the functional departments co-exist and how they work together to form the reputable marketing agency we know and admire.
My first day was an eye opener and an alluring experience. It gave life to a feeling of motivation and inspiration; a feeling I had been earnestly searching for and so badly prayed to feel again.
Once entering the beautifully modern decorated office I was greeted with smiles and polite welcomes. You could instantly feel the family orientated environment and sanctuary of creativity. As I gazed the room with anticipation, I noticed the Marylyn Monroe pop arts strategically hung on the white wall. To me this signified diversity and creativity in a nutshell.
Shortly after, I was invited to the weekly company meeting, which consisted of the whole team. It was in this micro moment; I was amazed by the innovative PowerPoint presentation designed by the Creative and Strategy team. Not only was it engaging due to the content, the pitch that was being presented was enthusiastic and held my attention.
Livity is the cornerstone for youth centred design and this was illustrated through their continuous work portfolio. It brought emphasis to the fact, that young people do have a voice and intelligence.
A twitter quote that comes to mind is: “ You’re never too old to listen. You’re never too young to learn” @Sheis1stlady
Over the past week, I had the opportunity to work within each functional team, commencing at Account Handling, Strategy, Creative, Production, Somewhereto_ and New Business. Within each department, I was given a brief/task to complete. Once completed, I would receive constructive feedback on my performance. I valued this as it helped strengthen my skills and aided my development, which will enable me to become more employable.
One of the tasks I enjoyed was working with the Production team, where I was able to watch the OFF Road episodes, which were hilarious. I brainstormed with the team to find new formats for their new projects. Another task I loved, was working with somwhereto_ where I was able to write a creative article for their website.
After graduating university with a 2:1, I swam in the pool of unemployment for a while until I found a retail job. Although I was grateful for my employment, I felt disheartened, as it wasn’t in my desired field or close to it. Myself and other graduates felt lost after university. Trying to find a job was difficult, but trying to find a marketing job in a saturated industry, felt almost impossible. You are stuck with the question, where do I go next?
Livity gives opportunities to graduates and young people so that they can gain experience and apply for their desired job positions. As you find in the job market, a degree is not enough. You need concrete experience of about 1-2 years for a recent graduate. This is the catch 22 so to speak, as a graduate needs a job in order to get the work experience. Sadly this is what many of my peers face.
I would like to thank the Livity team for the opportunity. If you are a recent graduate and are looking to gain valuable work experience in your desired field, whether it is an internship, voluntary work or paid job position. Contact Livity marketing agency, send in your CV and take the first fruitful step towards your career.