Blog

June 29, 2015

Build it. The people will come.

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A young person I met at a somewhereto_ event last year sent me their blog to have a look and give some feedback. Her offerings are playful fashion musings – achingly cool, full of good humour and life.  She’s had the foresight to cook up a good tagline for the top of the page – “Build it. The people will come”. I love this sentiment because I see it all the time, working alongside people who believe in their ideas and are confident that if they take those ideas to a certain point, others will follow. These people are everywhere, but Livity and somewhereto_ seem to have a habit of attracting them.

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May 20, 2015

The definitive A to Z of youth marketing

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14 years ago, while sat in the Trinity Arms in Brixton, Michelle Clothier and I were making plans for our new agency, Livity. At the time we called it an ‘experiment’ in marketing and we believed we were creating something unique and important. We’d left our jobs and agreed to test the experiment with our livelihoods. We believed we were testing two ideas.

The first idea was whether the power of brands could be harnessed as a force for good when it comes to young people.

The second idea was equally ambitious; could the process of creating these campaigns also be an empowering and educational experience for the same young people they’re trying to reach, and in so doing, could the involvement of those young people create better concept, strategy and creative?

Or more succinctly, is the idea of an ethical marketing agency an oxymoron, or the idea of morons?

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May 7, 2015

Who should I vote for?

 

There are topics of conversation that should be avoided, namely religion, money and politics.  However now that what we ate for lunch is deemed worthy of mass sharing, talking about voting, and who you’re voting for has become more common. And if this promotes a healthy dialogue, encouraged participation and informed decision making, it should be celebrated.

In the spirit of this celebration, we’ve summarised some of the key content and digital activity which has caught our eye and prompted this discussion in the run up to #GE2015.

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April 30, 2015

A Tale of Two Livity’s

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On the eve of Livity’s 14th birthday Sam Conniff, Livity Chairman, shares an update on  the wonderful work of our South African offices.

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March 19, 2015

Achieving an even life balance

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If they had told me when I left for Uni that I would be lucky enough to work & live in different countries I would have never believed it. But as one of my friends back in Spain says: “The world is there, and it’s there to be seen”.

So as I was getting to my last year of University I set myself a goal, which was: “I can’t spend the next 10 years of my life in San Sebastian. I need to go and see what else is out there”.

This trip has taken me to: London – Madrid – San Francisco (US) – Saudi Arabia – and currently London again. Who knows what other destinations are still waiting for me out there. But although it’s great to travel, work and live in different countries, but what really matters is all the free lessons you learn along the way.

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December 10, 2014

The somewhereto_ Xmas Gift Guide

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One of the many great things about somewhereto_ is that we get to shine a light on young people who are making genuinely interesting stuff. Through our flagship events somewhereto_startup and somewhereto_create, we find that lots of young people are itching to make things, and through the offer of free work space, we support them in doing so.

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September 23, 2014

The Weak Made Strong

Giselle

In the professional world, being young is often seen negatively due to perceived inexperience and naivety. Interestingly, these very components mixed with insight and zeal that are part of what makes up the magic of co-creation here at Livity which has led to some impressive innovative initiatives.

I recently had to face a few potential disadvantages of my own when I spent three months in the US and Canada working with, and learning from, vulnerable young women affiliated to gang activity. This is an area close to my heart and I was able to spend time with grassroots organisations across LA, San Diego, El Paso and Toronto who were effectively tackling issues affecting these young women.

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September 17, 2014

Stemming the gender divide

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Livity’s Advert in Good Housekeeping

Recently we were asked to create an advert for Good Housekeeping when they were writing an article, “Maths is a Feminist Issue”, around the lack of women studying maths. We were delighted to respond.

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September 12, 2014

Livity Newsletter: Back To School!

We’ve got that ‘Back to school’ feeling and are taking a look back at everything that’s happened over the summer! Take a look below to find out about new friends we’ve made as well as new faces that have joined. All links under the newsletter, be sure to check them out!

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