If you were one of the few who missed the bright yellow high street takeover otherwise known as the summer of somewhereto_, then seriously…where were you during the month of July?
From 10-31st July, six high street shops across the UK from Antrim in Northern Ireland to Aberystwyth in Wales were transformed into a yellow hub, brimming with young people’s activities and really making a difference to areas that not only were lacking in engaging and inspiring opportunities, but also making the best use of shop spaces many of which had been empty for years.
Working with young people, though incredibly rewarding, can often be a challenging job. Working on the ground level requires large amounts of energy and investment for what can be an emotionally draining role. Recently, I had a couple of encounters which reminded me exactly why it is I do what I do. Read More…
We’ve always believed in the power of great content, but embarking on a full-scale rolling content strategy is a big move and not to be taken lightly. Our Creative Director Callum McGeoch thinks there are 6 questions every aspiring brand publisher and marketing director should ask themselves before making the leap into content.
At Livity we’ve been banging the drum for quality engaging, entertaining, useful original content ever since persuading Lambeth Council to bundle all its youth messages into a single, sustained youth co-created entertainment title – Live Magazine – nearly twelve years ago. Soon after that we helped Talk To Frank, PlayStation, MySpace and Three mobile collaborate with Channel 4 on the world’s first multi-platform interactive TV drama. And ever since, alongside our more traditional campaigns, we’ve consulted on, devised or delivered rolling digital content and brand publishing strategies for Penguin Books, Barclays, Fabric, BAFTA, Public Health England, Network Rail, O2 and many others.