Blog

July 25, 2014

The 6 questions every brand should consider before making the leap into content marketing

We’ve always believed in the power of great content, but embarking on a full-scale rolling content strategy is a big move and not to be taken lightly. Our Creative Director Callum McGeoch thinks there are 6 questions every aspiring brand publisher and marketing director should ask themselves before making the leap into content.

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At Livity we’ve been banging the drum for quality engaging, entertaining, useful original content ever since persuading Lambeth Council to bundle all its youth messages into a single, sustained youth co-created entertainment title – Live Magazine – nearly twelve years ago. Soon after that we helped Talk To Frank, PlayStation, MySpace and Three mobile collaborate with Channel 4 on the world’s first multi-platform interactive TV drama. And ever since, alongside our more traditional campaigns, we’ve consulted on, devised or delivered rolling digital content and brand publishing strategies for Penguin Books, Barclays, Fabric, BAFTA, Public Health England, Network Rail, O2 and many others.

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