Livity 0%

Viewer retention up by 27%

4% of viewers clicked through to the .com site to view product

Over 1 million content views (68% organic)

Insight.

01.

Despite great brand awareness, Topman’s online content wasn’t resonating with young male audiences. It wasn’t relevant or inspiring, and they were struggling to engage the next generation of customers. We needed to create content that was based around passion points, like music and comedy.

Insight.

01.

Despite great brand awareness, Topman’s online content wasn’t resonating with young male audiences. It wasn’t relevant or inspiring, and they were struggling to engage the next generation of customers. We needed to create content that was based around passion points, like music and comedy.

Idea.

02.

A fashion entertainment destination where clothes become the co-star.
We created Topman TV, a YouTube entertainment channel that focused on audience trends and behaviours to showcase product.

The channel informed the strategy for the Topman brand across all their key social channels and featured a mix of fame projects such as #Openshoot (a collaboration between influential creatives, Topman and music artists), and more regular content formats.

A fashion entertainment destination where clothes become the co-star.
We created Topman TV, a YouTube entertainment channel that focused on audience trends and behaviours to showcase product.

The channel informed the strategy for the Topman brand across all their key social channels and featured a mix of fame projects such as #Openshoot (a collaboration between influential creatives, Topman and music artists), and more regular content formats.

Impact

03.

The new strategy increased subscribers and engagement, with projects such as #Openshoot earning coverage in High Snobiety, DIY Magazine and Hunger TV.
Through shoppable banners over 4% of those watching the content clicked through to the Topman site where they could view and purchase the outfits they saw in the videos.

The new strategy increased subscribers and engagement, with projects such as #Openshoot earning coverage in High Snobiety, DIY Magazine and Hunger TV.
Through shoppable banners over 4% of those watching the content clicked through to the Topman site where they could view and purchase the outfits they saw in the videos.