Livity 0%

19 million visits to PlayStation.com

35 million gif uses on Giphy in 3 months

PS4 number one console at Christmas

Insight.

01.

Young gamers make most of their console purchase decisions based on peer recommendations. But 77% of conversations between gamers happen privately on dark social platforms like Whatsapp.

These conversations are highly visual and fueled by shared gaming moments. But most people don’t have the skills to make their own.

Insight.

01.

Young gamers make most of their console purchase decisions based on peer recommendations. But 77% of conversations between gamers happen privately on dark social platforms like Whatsapp. These conversations are highly visual and fueled by shared gaming moments. But most people don’t have the skills to make their own.

Idea.

02.

A new visual language for gamers on the social web.

We launched the first ever Giphy page dedicated to gaming. With gifs made from the biggest and most cult games, and with some of the gaming world’s biggest influencers, for everyone to use.

Now young gamers had a mountain of subtly branded, entertaining, relevant assets to use in their WhatsApp, iMessage and Facebook Messenger conversations.

A new visual language for gamers on the social web.

We launched the first ever Giphy page dedicated to gaming. With gifs made from the biggest and most cult games, and with some of the gaming world’s biggest influencers, for everyone to use.

Now young gamers had a mountain of subtly branded, entertaining, relevant assets to use in their WhatsApp, iMessage and Facebook Messenger conversations.

Impact

03.

With 35 million uses in the first three months, our gifs instantly became visual currency. And despite a competitor launch, PS4 became the no 1 console of choice for Christmas – driven by our bullseye target audience of 12-13 year olds.

With 35 million uses in the first three months, our gifs instantly became visual currency. And despite a competitor launch, PS4 became the no 1 console of choice for Christmas – driven by our bullseye target audience of 12-13 year olds.