Livity 0%

123K app downloads

10 point brand equity increase

Over 700,000 hours of outdoor play

Insight

01.

Dirt is good. Parents know that playing outside is critical to their children’s development, but busier lives and tech entertainment has meant the time children spend outside playing has halved in the last decade.

Through creative workshops with parents and their kids we uncovered the two biggest barriers to outdoor play: time and inspiration.

Insight

01.

Dirt is good. Parents know that playing outside is critical to their children’s development, but busier lives and tech entertainment has meant the time children spend outside playing has halved in the last decade. Through creative workshops with parents and their kids we uncovered the two biggest barriers to outdoor play: time and inspiration.

Idea

02.

Instant inspiration for outdoor play at your fingertips.

The Wild Explorers app provided bite-size tips, ideas and tools for parents to encourage wild play, every day with their children – no matter where they were or how much time they had.

Co-created with nature experts, The Wild Network, the app provided ideas for ages two to 12, featuring everything from bird dinner parties to making mud volcanoes.

Instant inspiration for outdoor play at your fingertips.

The Wild Explorers app provided bite-size tips, ideas and tools for parents to encourage wild play, every day with their children – no matter where they were or how much time they had.

Co-created with nature experts, The Wild Network, the app provided ideas for ages two to 12, featuring everything from bird dinner parties to making mud volcanoes.

Impact

03.

The first summer of Wild Explorers not only led to sales volume and value share uplifts, but also increased brand equity by a remarkable 10 percentage points.

So far, we’ve created over 700,000 hours of outdoor play for children and research showed that it has encouraged parents and children to spend more time outside together.

The first summer of Wild Explorers not only led to sales volume and value share uplifts, but also increased brand equity by a remarkable 10 percentage points.

So far, we’ve created over 700,000 hours of outdoor play for children and research showed that it has encouraged parents and children to spend more time outside together.