Livity 0%

2,391 moments captured

478,000 organic reach

15.7m PR reach

Insight

01.

Despite being under constant pressure, young women around the world are increasingly finding their voice. Netflix wanted to celebrate the way that growing confidence is reflected in the characters from some of its of the most popular shows.

We decided to join the trend for recreating moments from film and TV shows – and use it to give our audience a way of expressing what it means to be a young woman right now.

Insight

01.

Despite being under constant pressure, young women around the world are increasingly finding their voice. Netflix wanted to celebrate the way that growing confidence is reflected in the characters from some of its of the most popular shows. We decided to join the trend for recreating moments from film and TV shows – and use it to give our audience a way of expressing what it means to be a young woman right now.

Idea

02.

Use an epic Netflix moment to celebrate who you really are.

We took three popular Netflix shows to the Arndale Centre in Manchester. We recreated the defining moments where girls and young women are at their most epic.

Visitors could become the heroes of Stranger Things, Riverdale and Pretty Little Liars, and instantly share awesome gifs and videos to their social networks.

Use an epic Netflix moment to celebrate who you really are.

We took three popular Netflix shows to the Arndale Centre in Manchester. We recreated the defining moments where girls and young women are at their most epic.

Visitors could become the heroes of Stranger Things, Riverdale and Pretty Little Liars, and instantly share awesome gifs and videos to their social networks.

Impact

03.

Over just one day in the Arndale Centre, 1,250 people visited our space and created 2,391 moments to share.

Aggregating organic social, OOH, influencer activity and other PR, an estimated 16.3 million were reached.

Over just one day in the Arndale Centre, 1,250 people visited our space and created 2,391 moments to share.

Aggregating organic social, OOH, influencer activity and other PR, an estimated 16.3 million were reached.