Livity 0%

250% increase in visits to the recruitment site

73,000 organic views on YouTube

16.9 million total reach on YouTube

Insight.

01.

Dyson are growing fast, so they need to recruit a wide range of talent around the world. But they have to compete with the world’s biggest and most innovative tech companies. To help Dyson stand out, we honed in on the one thing that unites the top talent in every category: their innate desire to prove they are the best.

Insight.

01.

Dyson are growing fast, so they need to recruit a wide range of talent around the world. But they have to compete with the world’s biggest and most innovative tech companies. To help Dyson stand out, we honed in on the one thing that unites the top talent in every category: their innate desire to prove they are the best.

Idea.

02.

Inspire the world’s brightest young minds with a cryptic series of online challenges.

We created Rethinkers, the ultimate test of the core qualities that define a Dyson employee, and launched them with ‘Rethinker’ communities such as reddit and Stackoverflow.

In doing so, we reframed Dyson as one of the world’s leading tech employers amongst an incredibly hard-to-reach group.

Inspire the world’s brightest young minds with a cryptic series of online challenges.

We created Rethinkers, the ultimate test of the core qualities that define a Dyson employee, and launched them with ‘Rethinker’ communities such as reddit and Stackoverflow.

In doing so, we reframed Dyson as one of the world’s leading tech employers amongst an incredibly hard-to-reach group.

Impact

03.

The campaign received PR coverage from Wired to the Telegraph in the UK, and globally too. It inspired a highly engaged following on our subreddit – the first time a brand has done so – and reached the front page of /r/videos.

Most importantly we also drove a 250% increase in visits to the careers website.

The campaign received PR coverage from Wired to the Telegraph in the UK, and globally too. It inspired a highly engaged following on our subreddit – the first time a brand has done so – and reached the front page of /r/videos.

Most importantly we also drove a 250% increase in visits to the careers website.