The issue of diversity in the creative industries is one that has drawn much attention in recent months. Comedian Lenny Henry has been leading the charge for BME representation in television, whilst radio presenter Iain Lee has been making ill-considered asides on-air in relation to black and Asian radio shows. Even the high-profile resignations of politicians in recent weeks have raised questions around diversity and representation at the top level of government.
Working with young people, though incredibly rewarding, can often be a challenging job. Working on the ground level requires large amounts of energy and investment for what can be an emotionally draining role. Recently, I had a couple of encounters which reminded me exactly why it is I do what I do. Read More…
We’ve always believed in the power of great content, but embarking on a full-scale rolling content strategy is a big move and not to be taken lightly. Our Creative Director Callum McGeoch thinks there are 6 questions every aspiring brand publisher and marketing director should ask themselves before making the leap into content.
At Livity we’ve been banging the drum for quality engaging, entertaining, useful original content ever since persuading Lambeth Council to bundle all its youth messages into a single, sustained youth co-created entertainment title - Live Magazine - nearly twelve years ago. Soon after that we helped Talk To Frank, PlayStation, MySpace and Three mobile collaborate with Channel 4 on the world’s first multi-platform interactive TV drama. And ever since, alongside our more traditional campaigns, we’ve consulted on, devised or delivered rolling digital content and brand publishing strategies for Penguin Books, Barclays, Fabric, BAFTA, Public Health England, Network Rail, O2 and many others.