We are a youth marketing agency.
Our clients – including Google, Public Health England, Channel 4, NSPCC, the Big Lottery Fund and Barclays – get uniquely deep youth insights and a precious pool of young talent, energy and ideas. We work with young people everyday, who receive training, equipment, support and opportunities to build brighter futures.
Offering unrivalled youth access, we deliver:
Marketing strategies and solutions
Social media campaigns and management
Co-created design and artwork
Content production and strategy
Youth insight and consultancy
Co-founders, Sam Conniff and Michelle Clothier, wanted to change lives.
They were two youth marketers, disillusioned with selling consumer goods to kids. When talking about the future of innovative business they inspired a shared vision in each other to harness the influence of big brands to tackle social challenges facing young people. From day one Livity opened the doors of its offices to young people to come and be involved in creating the work we deliver for clients.
For over a decade Livity has pioneered co-creation with young people in the formation of youth facing concepts, campaigns and communities and more recently has adapted, upgraded and deepened its methodology into what we now call Youth-Centred Design. We maintain competitive advantage through the deep youth insight and understanding this methodology gives us, and in return young people are provided with inspiration, skills, experience and access to employment and opportunity.
Livity Africa was launched in Cape Town in 2011 by former Livity UK Associate Director and winner of the 2010 UK Young Publishing Entrepreneur of the Year, Gavin Weale. The team work with young people every day in offices in Johannesburg and Cape Town to develop skills in content creation, media, marketing, digital and business entrepreneurship, connecting them with employment and entrepreneurial opportunities.
Owned platforms – like Live SA
– allow these skills and ideas come to life for a national audience of young people. The team also deliver jobs to clients, including Google, Red Bull and the British Council Connect ZA, who get uniquely connected with a precious pool of young talent, energy and ideas.
For more information, visit www.livityafrica.com or follow us on Twitter @livityafrica.
Photo credit Uma Ramiah.