Mira Jessani, Livity PR and party girl, gives us the low-down on the most talked about party this week…
Livity and SBTV are currently working together on some exciting projects and we were invited to celebrate the launch of the online broadcasting sensation’s brand spanking new website. The location was Nando’s restaurant in London Bridge and I turned up to find a lot of fashion savvy young ‘tings’ from the music, media and entertainment industries queuing up for a highly sought after wristband.
Once inside the packed venue and tucking into some tasty chicken the night turned into a bit of a Livity reunion as I continually bumped into some familiar faces who have come through our doors at some point, whether it be as an apprentice on Music 4 Good, a contributor on Live magazine, or to be interviewed as the cover star as Mr Jamal Edwards was earlier this year.
The reason we were all there was to celebrate a ma-hoo-sive achievement which all started out when a 17-year-old Jamal, aka SB, was given a video camera for Christmas. He filmed some foxes in his back garden and uploaded the video to YouTube. After getting a 12,000 hits he realised people would watch anything and decided to start filming his friends ‘spitting’ lyrics to the camera. This sky rocketed and he quickly gained a dedicated following and record companies started contacting him to feature their artists.
Jamal is still only 20 and has created an amazing brand – he’s filmed huge acts including Jessie J, Nicki Minaj and Bruno Mars, launched a clothing line, had over 50 million hits on his channel and negotiated with YouTube to get a slice of the £ pie when they place an advert on his page. He also supports upcoming UK talent such as Devlin, Yasemin and Ed Sheeran, all of whom I expect will be massive this time next year.
It was a brilliant night celebrating the success of UK ‘yoot’. It is amazing when you look at what Jamal and his team at SBTV have achieved – I’m sure there was hell of lot of hard work and long hours put in to get to this point, but it’s hard to imagine that they didn’t have a great time along the way!
All that’s left to say is ‘don’t watch me, watch SBTV!’