How do you make reading cool?
Client: Penguin
Project: Spinebreakers
Spinebreakers is Penguin’s teen book community.
Devised and managed by Livity, Spinebreakers is packed full of teen created content. It is a world of alternate endings, video reviews, author interviews, hot reads, competitions and events that carry young readers them from page to web and back again.
- 90,000 unique visitors
- Partnerships with Orange Prize for Fiction, NSPCC, MTV
- Commendation for innovation at NMA Effectiveness Awards
“I value Livity’s ideas, passion, honesty and reliability enormously. They focus on results and drive campaigns that remain faithful to the core objectives as well as having a permanent magnifying glass on the consumer. And, of course, they are creative, creative, creative.”
Anna Rafferty, Managing Director of Digital and Online, Penguin
Content produced by a Spinebreaker